impact mémoire

THANKS TO COGNITIVE SCIENCES, IMPACT MÉMOIRE ASSISTS BRANDS IN THE SELECTION AND OPTIMISATION OF THEIR COMMUNICATION PROJECTS TO HELP THEM REACH THEIR FULL POTENTIAL.

The Cognitive Analysis, ad testing without consumer interview
Since 2001

Cognitive Analysis - Efficacy booster:

Impact Mémoire assesses the quality of your ad’s memory trace through its ability to stimulate key conscious and non-conscious processes of memorization. This unique approach combines sciences and expertise, using an exclusive scientific program.

KEY BENEFITS

MAXIMIZE YOUR ROI THANKS TO COGNITIVE ANALYSIS

REINFORCED AD EFFICIENCY
Ensure your message is seen, understood and memorized to drive behavior.
CREATIVE ALIGNMENT:
Make creative decisions that aline with your objectives (efficiency and image).
SECURE YOUR ROI:
Secure a return on investment that warrants your efforts.

GET ACTIONABLE RECOMMENDATIONS AND KPIs IN A FEW DAYS

PROVEN KPIs:
Use KPIs (Impact, Attribution & Purchase facilitation) based on our scientific program, whose relevance is proven. Our database counts more than 5500 cognitive pre-tests across all medias.
ACTIONABLE RECOMMENDATIONS:
Get recommendations adapted to the type of material tested and your Brand objectives.
SHORT TIMINGS:
Assess and compare your creative routes, optimize the one with strongest potential, all within competitive timings.

GET RID OF BIASES THANKS TO COGNITIVE SCIENCES

ELIMINATE DECLARATIVE BIAS:
Our methodology eliminates declarative biases thanks to an analysis of conscious and non-conscious processes of memorization. .
EARLY STAGE CREATIVE PROCESS INTERVENTION:
Our approach without consumer interview allows early-stage intervention in the creative process (big idea, script, story-board, mock-up...)..

TEST YOUR COMMUNICATION IN MULTIPLE MARKETS SIMULTANEOUSLY

UNIVERSAL LAWS:
The brain operates according to universal laws that can, however, be influenced by cultural specificities.
LOCAL VALIDATION:
Your communication can be tested in different markets thanks to our network of local correspondents based in more than 65 countries, without additional timing.

TEST ALL TOUCHPOINTS OF YOUR MULTIMEDIA CAMPAIGN

ADAPTED TO ALL MEDIAS:
The cognitive analysis is applicable to all types of medias (TV, print, digital, radio), taking into account their specificities (context, constraints)
PACK TEST:
Test your pack project to ensure its ability to be seen, perceived and to generate desire.

OUR SOLUTIONS:

PRE-TESTING : Before the launch of your campaign, as early as first intentions, screen, assess and optimize your communication projects’ effectiveness. Whatever your development stage, your timing or budget constraints, Impact Mémoire adapts to your needs thanks to 3 ad pre-testing solutions

POST-TESTING : After the launch of your campaign, secure an effectiveness assessment on finalized campaigns to understand and fine-tune your performances

CSR EFFICACY : You want to reconcile ROI and engagement? Tailored to meet new challenges, IMPACT POSITIF, module of the Cognitive Analysis, assesses a message's ability to generate an impact on more responsible behavior. As a complement to our analyses, this module guides brands towards Responsible ROI.