At Impact Mémoire, our highly committed team is here to support your brand,
drawing on our unique expertise in cognitive science.


Proven effectiveness
There’s a direct correlation between IM predictive indices and campaign performance, both in terms of
marketing impact and effect on sales.

Workable recommendations
Insightful, realistic and directly applicable recommendations to ensure maximum effectiveness.

Optimal budget and timeframe
Dispensing with consumer field tests and questionnaires saves time and money without sacrificing reliability
— making IM cognitive analysis the most competitive solution on the market today.

International insight
The human brain works according to universal principles, which can be activated differently, depending on cultural specifics.
IM is backed by an international network of correspondents who provide this local cultural insight.

Beyond consumer statements
Consumers can’t say everything, or do everything they say. IM cognitive analysis explores conscious and unconscious processes
— eliminating both consumer bias and field research constraints.

No format-related bias
Consumers can’t judge the real power of an ad while it’s still unfinished. Our method takes into account
the scope for improvement between a creative brief and execution.