They are able, through their analysis, to reconcile advertiser and agency (…) Impact Memoire provides a factual analysis, full of common sense. They do not break down the agency’s work but are constructive and provide solutions
CMI director – Home Appliances
They have a very quick turnaround. Our contacts are always of quality. We reach out to Impact Memoire also on finished films, they are always ready to provide a point of view on our final draft before it goes on air
Head of Marketing Insights & Analytics – Cosmetics
We work with very large creative agency that value the operational dimension : what needs to be optimized and how
Research Director – Energy
Very precise recommendations and always complementary to our qualitative research tests
Consumer Insight Director – Cosmetics
Timings, budget and finesse in recommendations in view of optimizations would be, in my opinion, the 3 key benefits
Research Manager FMCG
They have the seniority that enables them to have a true added-value
Research Director – Streaming
We work with Impact Mémoire very early, in screening phases. It helps us gain time and limit budgets ahead of the quantitative phase.
CMI Director – FMCG
With Impact Mémoire I can validate my assets in several countries without exponentially increasing my budgets
Global Consumer and Market Insight Lead – Pharmaceutical