3 Solutions for your advertising pre-tests

You wish to measure your ad’s impact ?
Whether you are in the process of developing a TVC, OOH, or renewing your Packaging, Impact Mémoire measures advertising efficiency of your creative routes to predict, understand and optimize their efficiency, thanks to a unique methodology, without consumer interview. .
Whatever your development stage, your timing or budget constraints, Impact Mémoire adapts to your needs thanks to 3 solutions:

SCREEN & SELECT: Pre-testing for stronger choices!

In the process of an agency competition? Your agency presented you several creative options?
Which one is the right one?
With «Screen & Select», receive an in-depth diagnosis to select the right route and secure your creative decisions.

WHAT TO EXPECT FROM A “SCREEN & SELECT” PRE-TEST ?

  • performance scores (per creative route) : For each creative route, 3 performance scores : « IMPACT », « ATTRIBUTION » and « PURCHASE FACILITATION». These scores are assessed based on the intrinsic performances of the 5 key cognitive levers: attention, perception, understanding, emotion and interest.
  • a diagnosis (print/pack) or frame by frame (tv) – per creative route: an in-depth analysis for each creative route to help better understand each of the performance’s construction and underline key strengths and areas for improvement or potential warnings.
  • our recommendations and routes for improvement: rational recommendations based on the intrinsic performances and adequacy vs. Brand’s objectives. Concrete and actionable recommendations in view of rework for a rational choice towards greater efficiency.

WHAT TYPE OF MATERIAL CAN BE TESTED?

You are early in the creative development? With first Big Ideas? Scripts or Story Boards? Or even finished films?
No matter what stage you are at, we are with you every step, from initial idea to final ad.
For your Packaging pre-tests or your communication pre-tests, Impact Mémoire adapts to your creative route’s development status to carry out its assessment. Without consumer interview, hence without bias linked to non-finalized material, « Screen & Select » allows early in the development stage to select the route with the strongest potential
You would like further information on our «Screen & Select» solution? Contact us !

OPTIMIZE & GO : pre-testing for optimized efficiency !

You have the idea, the script, the story board of your future ad, or in the final editing stages? You are almost there?
ALMOST … Are you sure your communication project has reached its full potential?
With «Optimize & Go», get an in-depth diagnosis of your communication’s project and optimization routes to ensure it reaches its full potential.

WHAT TO EXPECT FROM AN “OPTIMIZE & GO” PRE-TEST ?

Impact Mémoire’s “Optimize & Go” pre-test will provide:

  • performance scores: « IMPACT », « ATTRIBUTION » and « PURCHASE FACILITATION» scores assessed based on the intrinsic performances of the 5 key cognitive levers: attention, perception, understanding, emotion and interest.
  • a diagnosis (print/pack) or frame by frame(tv): an in-depth analysis of your communication project to help better understand each of the performance’s construction and underline key strengths and areas for improvement or potential warnings.
  • our routes for improvement: Concrete and actionable recommendations in view of rework to reinforce your communication’s memory trace and overall efficiency.

WHAT TYPE OF MATERIAL CAN BE TESTED?

You are early in the creative development? With first Big Ideas? Scripts or Story Boards? Or even finished films?
No matter what stage you are at, we are with you every step, from initial idea to final ad.
For your Packaging pre-tests or your communication pre-tests, Impact Mémoire adapts to your creative route’s development status to carry out its assessment.
To reinforce your communication’s project efficiency, highlight key scenes in view of shorter formats, edit or rework in view of a new broadcasting, “Optimize & Go” is the solution for maximized efficiency.
You would like further information on our “Optimize & Go” solution? Contact us !

EASY SCAN: if you don’t have time to pre-test at least scan !

You do not have the time for an in-depth analysis of your communication or communication project? Your budget is limited?
You have decided not to pre-test…
… at least check on your key cognitive levers. With “Easy Scan”, get an overview of the key strengths and weaknesses of your communication that will help point out any potential warnings and routes of improvement of your communication project and prevent any disappointing post-tests.

What to expect with «EASY SCAN» ?

« Easy Scan » will provide you with:

  • a Diagnosis : A diagnosis of your communication project based on the intrinsic performances of the 5 key cognitive levers: attention, perception, understanding, emotion and interest.
  • highlights on key warnings : Impact Mémoire presents potential warnings that could challenge advertising efficiency with recommendations in view of rework.

WHAT TYPE OF MATERIAL CAN BE TESTED?

You would like a cognitive point of view on creative options presented by your agency? Or maybe do a last check before broadcasting? Or understand why results are not as good as expected?
Whatever your development stage or problematic, if you do not have the necessary time or budget for a full pre-test, scan your communication projects in just 3 days.
You would like further information on our “Easy Scan” solution? Contact us !

IMPACT POSITIF: Leveraging Cognitive Sciences for responsible communications

Advertising interacts with the construction of our memories, which themselves are the source of our current and future behaviors. It can therefore influence our behaviors, giving it an undeniable role in the environmental transition.

Facing discerning and better-informed consumers, how can brands effectively communicate on this topic and on their commitments? How, as an advertiser, can one better play a part in the collective effort?

In addition to the Cognitive Analysis that allows to assess the effectiveness of your communication on key KPIs, the “Impact Positif” module assesses (evaluates?) the performance of a responsible communication through:
– its ability to express the desired CSR dimensions
– its ability to have a positive impact on viewers’ responsible behaviors

WHAT TO EXPECT FROM AN « IMPACT POSITIF » MODULE? 

Thanks to a new evaluation grid based on the Cognitive Analysis and adapted to the CSR topic, the “Impact Positif” module will provide:

• Performance scores: scores calculated based on the intrinsic performance of 5 key criteria: creativity, preponderance, emotions, engagement, and interest – to better understand rational criteria that allow for expression of CSR dimensions and act on responsible behavior.

• Our recommendations: a highlight of strengths and areas of improvement or warnings, for each criteria assessed.

WHAT TYPE OF MATERIAL CAN BE TESTED?

You are early in the creative development? With first Big Ideas? Scripts or Story Boards? Or even finished films? No matter what stage you are at, the “Impact Positif” module can be used from initial idea to final ad.
The “Impact Positif” module can be used on its own or in parallel with the 3 Cognitive Analysis tools to help you master efficiency and positive impact.
You would like further information on our «Impact Positif» module? Contact us!