{"id":148,"date":"2024-01-17T13:59:54","date_gmt":"2024-01-17T13:59:54","guid":{"rendered":"https:\/\/impactmemoire.com\/?page_id=148"},"modified":"2024-04-17T13:39:01","modified_gmt":"2024-04-17T13:39:01","slug":"les-sciences-cognitives","status":"publish","type":"page","link":"https:\/\/impactmemoire.com\/en\/les-sciences-cognitives\/","title":{"rendered":"Cognitive sciences"},"content":{"rendered":"
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COGNITIVE
SCIENCES<\/h2>\n<\/div>\n\n\n\n
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COGNITIVE SCIENCES<\/h2>\n<\/div>\n\n\n\n
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Why<\/s> do we use Cognitive Sciences?<\/h2>\n\n\n\n
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Understanding conscious and non-conscious processes at the root of our actions allows us to analyse and assess the impact of any message delivered by your Brand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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UNDERSTANDING THE BRAIN MECHANISMS
BEHIND OUR ACTIONS:<\/h2>\n<\/div>\n\n\n\n
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Attention<\/strong> is a necessary condition for any memorization. It enables a message to stand out. The process of reasoning will help foster deeper processing.<\/p>\n<\/div>\n\n\n\n

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Emotion<\/strong> is a catalyst for memorization processes. Emotional experiences tend to be encoded and consolidated more effectively in memory (compared to neutral experiences), having a more lasting impact.<\/p>\n<\/div>\n\n\n\n

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Perception<\/strong> involves the interpretation of visual, auditory stimuli, and other sensory signals. The resulting mental representation enables viewers to make sense of the stimuli.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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d\u2019Impact M\u00e9moire's
\nDual Expertise<\/s> :<\/h2>\n\n\n\n
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Founded in 2001, Impact M\u00e9moire emerged from the vision of three pioneers coming from different yet complementary fields.<\/p>\n\n\n\n

A communicator passionate about the power of messages, a neurologist specialized in brain and memory understanding, and an eminent researcher in cognitive sciences, all united by a common ambition : to revolutionise advertising effectiveness by combining sciences and communication.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Bruno Poyet<\/h3>\n\n\n\n
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PrESIDENT<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n

Graduate of the ECAM engineering school and holder of a post-graduate degree in Business Administration. Over 25 years of experience in advertising and media. Founded Climat M\u00e9dias, an independent Paris-based media consultancy, in 1993.<\/p>\n\n\n\n

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Olivier Konig<\/h3>\n\n\n\n
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Professor in cognitive sciences<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n

Author and co-author of numerous scientific publications within the subject of visual perception, memory and emotions. Head of a research lab in Lyon after severs years of academic research.<\/p>\n\n\n\n

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Bernard Croisile<\/h3>\n\n\n\n
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Neurologist<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n

Head of the neurology, cognitive functions, linguistic and memory department at the Neurological Hospital of Lyon. Author of several books on the subject of Memory published by Odile Jacob.<\/p>\n\n\n\n

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Methodology<\/s><\/h2>\n\n\n\n
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The cognitive pre-test applies a unique methodology based on an exclusive scientific program, outcome of 10 years of R&D. This program allows to assess the quality of your communication\u2019s memory trace thanks to a unique combination of experts and an algorithm.<\/p>\n<\/div>\n\n\n\n

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Using the scientific program, Impact Memoire\u2019s experts assess the communication through its ability to stimulate cognitive processes, necessary for generating behaviour. They answer to 150 scaled or closed-ended questions identified by Impact M\u00e9moire thanks to Cognitive Sciences to eliminate any bias.<\/p>\n<\/div>\n\n\n\n

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Then, this program uses its algorithm to calculate 3 KPIs (impact, attribution, purchase facilitation) which will be analysed and explained in a comprehensive report outlining strengths, weaknesses as well as optimization routes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/div>","protected":false},"excerpt":{"rendered":"

SCIENCESCOGNITIVES SCIENCES COGNITIVES POURQUOI UTILISONS-NOUS LES SCIENCES COGNITIVES? Les m\u00e9canismes du cerveau \u00e0 l\u2019origine de nos actions ont \u00e9t\u00e9 identifi\u00e9s \u2026 Comprendre ces m\u00e9canismes conscients et non-conscients nous permet d\u2019analyser tout message \u00e9mis par une Marque et d\u2019\u00e9valuer son impact. COMPRENDRE LES MECANISMES DU CERVEAU \u00c0 L’ORIGINE DE NOS ACTIONS: L\u2019Attention est une condition n\u00e9cessaire […]<\/p>","protected":false},"author":1,"featured_media":1691,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"class_list":["post-148","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/pages\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":205,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/pages\/148\/revisions"}],"predecessor-version":[{"id":2299,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/pages\/148\/revisions\/2299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/1691"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}