{"id":283,"date":"2024-02-02T11:56:20","date_gmt":"2024-02-02T11:56:20","guid":{"rendered":"https:\/\/impactmemoire.com\/?page_id=283"},"modified":"2025-06-23T13:19:42","modified_gmt":"2025-06-23T13:19:42","slug":"module-impact-positif-nos-engagements","status":"publish","type":"page","link":"https:\/\/impactmemoire.com\/en\/module-impact-positif-nos-engagements\/","title":{"rendered":"IMPACT POSITIF Module &amp; our commitments"},"content":{"rendered":"<div class=\"wp-block-group home-btm-parent is-layout-flow wp-block-group-is-layout-flow\" style=\"min-height:100%;margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--50);padding-bottom:0;padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:66.66%;flex-basis:66.66%\">\n<h2 class=\"wp-block-heading home-btm-child is-style-default impact-positif\" id=\"le-module-rse\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;font-size:clamp(1.502rem, 1.502rem + ((1vw - 0.2rem) * 1.426), 2.5rem);line-height:1;text-transform:uppercase\">CSR module<\/h2>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\"><strong>For Advertising to serve as a driver in the transition, it is essential it follows a responsible approach.<\/strong><br><\/p>\n\n\n\n<p style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\">Tailored to CSR challenges, the IMPACT POSITIF module leverages cognitive sciences for more responsible communication. By harnessing essential cognitive mechanisms to create lasting memories, it assesses the performance of an advertisement through:<br><\/p>\n\n\n\n<ul>\n<li style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\">Its ability to express CSR dimensions of a message.<br><\/li>\n\n\n\n<li style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\">And to have a positive impact on viewers\u2019 more responsible behaviors.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:33.33%;flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"Impact-Positif\" class=\"wp-block-group home-btm-parent has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#f5ddcb00;min-height:100%;margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:0;padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#ffffff00;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#ffffff00;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:66.66%;flex-basis:66.66%\">\n<h2 class=\"wp-block-heading home-btm-child impact-positif tw-block-animation tw-animation-fade-in-up\" id=\"pourquoi-realiser-un\" style=\"font-size:clamp(1.502rem, 1.502rem + ((1vw - 0.2rem) * 1.426), 2.5rem);line-height:0.6;text-transform:uppercase\">Why conduct an <img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"38\" class=\"wp-image-308\" style=\"width: 275px;\" src=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/Asset-4@2x-e1707837555881.png\" alt=\"\" srcset=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/Asset-4@2x-e1707837555881.png 730w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/Asset-4@2x-e1707837555881-300x41.png 300w\" sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/><\/h2>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:33.33%;flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:66.66%;flex-basis:66.66%\">\n<ul>\n<li class=\"tw-block-animation tw-animation-fade-in-up translation-block\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\"><strong>Foresee:<\/strong> As early as the very first creative intentions, assess to screen the creative route that best aligns with your CSR goals.<br><br><\/li>\n\n\n\n<li class=\"tw-block-animation tw-animation-fade-in-up translation-block\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\"><strong>Strenghten:<\/strong> Optimize your Positive Impact through actionable\nrecommendations on the 5 criteria aimed at strengthening the impact\non more responsible behavior.<br><br><\/li>\n\n\n\n<li class=\"tw-block-animation tw-animation-fade-in-up translation-block\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\"><strong>Support:<\/strong> KPIs on extra-financial goals to support your creative choices that foster engagement and contribute positively to the transition.<br><br><\/li>\n\n\n\n<li class=\"tw-block-animation tw-animation-fade-in-up translation-block\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\"><strong>Control:<\/strong> Get a clear view of your performance over time and vs. your industry.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow tw-block-animation tw-animation-fade-in-up\" style=\"--col-width:33.33%;flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized wp-duotone-unset-10\"><img loading=\"lazy\" decoding=\"async\" width=\"2531\" height=\"1982\" src=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/PICTOGRAMME-e1708930246549.png\" alt=\"\" class=\"wp-image-312\" style=\"width:478px;height:auto\" srcset=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/PICTOGRAMME-e1708930246549.png 2479w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/PICTOGRAMME-e1708930246549-300x208.png 300w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/PICTOGRAMME-e1708930246549-1024x710.png 1024w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/PICTOGRAMME-e1708930246549-768x533.png 768w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/PICTOGRAMME-e1708930246549-1536x1065.png 1536w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/PICTOGRAMME-e1708930246549-2048x1420.png 2048w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/PICTOGRAMME-e1708930246549-18x12.png 18w\" sizes=\"auto, (max-width: 2531px) 100vw, 2531px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/Impact-Positif-casestudy-pour-site-ENG.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">DOWNLOAD CASE STUDY<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"barometre\" class=\"wp-block-group home-btm-parent has-base-2-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"min-height:100%;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#ffffff00;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#ffffff00;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:66.66%;flex-basis:66.66%\">\n<h2 class=\"wp-block-heading home-btm-child tw-block-animation tw-animation-fade-in-up translation-block\" id=\"le-barometre-d-efficacite-de-la-publicite-responsable\" style=\"font-size:clamp(1.502rem, 1.502rem + ((1vw - 0.2rem) * 1.426), 2.5rem);line-height:1;text-transform:uppercase\"><s>Efficiency barometer<\/s> on Responsible Ads:<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:33.33%;flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:66.66%;flex-basis:66.66%\">\n<p class=\"tw-block-animation tw-animation-fade-in-up\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\">Un barom\u00e8tre annuel est conduit par Impact M\u00e9moire pour \u00e9valuer<strong> l\u2019efficacit\u00e9 des publicit\u00e9s responsables<\/strong>, diffus\u00e9es en France et \u00e0 l\u2019international depuis 2022 afin d\u2019en ressortir les tendances et enseignements majeurs.<br><br>Le 1er barom\u00e8tre a \u00e9t\u00e9 r\u00e9alis\u00e9 pour M6 Publicit\u00e9 et son \u00e9tude <a href=\"https:\/\/m6pub.fr\/m6-publicite-temps-marques-responsables-4eme-edition\/\" data-type=\"link\" data-id=\"https:\/\/m6pub.fr\/m6-publicite-temps-marques-responsables-4eme-edition\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00ab\u00a0le temps des Marques responsables\u00a0\u00bb<\/a> en juin 2023.<\/p>\n\n\n\n<p class=\"tw-block-animation tw-animation-fade-in-up\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\">Lors de l\u2019\u00e9v\u00e9nement R\u00e9sonance (juin 2025), organis\u00e9 par M6 Publicit\u00e9, Impact M\u00e9moire a repris la parole\u00a0sur le sujet de l\u2019efficacit\u00e9 responsable et des nouveaux r\u00e9cits, en pr\u00e9sentant les\u00a0<a href=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/06\/IM-Impact-Positif-Resonance-2-FR-1.mp4\" target=\"_blank\" rel=\"noreferrer noopener\">principaux enseignements du barom\u00e8tre 2024<\/a>.<br><br>Contactez-nous pour obtenir l\u2019\u00e9tude et d\u00e9couvrir les tendances et enseignements issus du dernier barom\u00e8tre.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:33.33%;flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full wp-duotone-unset-21 tw-block-animation tw-animation-fade-in-up\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/06\/Slides-barometre-2024-2.png\" alt=\"\" class=\"wp-image-2516\" srcset=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/06\/Slides-barometre-2024-2.png 1920w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/06\/Slides-barometre-2024-2-300x169.png 300w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/06\/Slides-barometre-2024-2-1024x576.png 1024w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/06\/Slides-barometre-2024-2-768x432.png 768w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/06\/Slides-barometre-2024-2-1536x864.png 1536w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/06\/Slides-barometre-2024-2-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/impactmemoire.com\/en\/contact\/#form\" target=\"_blank\" rel=\"noreferrer noopener\">ASK FOR THE BAROMETER<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"engagements\" class=\"wp-block-group home-btm-parent has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#f5ddcb00;min-height:100%;margin-bottom:0;padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#ffffff00;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#ffffff00;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:66.66%;flex-basis:66.66%\">\n<h2 class=\"wp-block-heading home-btm-child tw-block-animation tw-animation-fade-in-up translation-block\" id=\"nos-engagements\" style=\"font-size:clamp(1.502rem, 1.502rem + ((1vw - 0.2rem) * 1.426), 2.5rem);line-height:1;text-transform:uppercase\">Our <s>commitments<\/s>:<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:33.33%;flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:66.66%;flex-basis:66.66%\">\n<p class=\"tw-block-animation tw-animation-fade-in-up translation-block\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\">Impact M\u00e9moire benefits from a unique methodology   without consumer interview consequently with low impact. Such approach allows a seamless integration into marketing processes seeking  more virtuous solutions.<\/p>\n\n\n\n<p class=\"tw-block-animation tw-animation-fade-in-up\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\">Our goal to assist our clients in their Responsible effectiveness aligns with a comprehensive approach to implementing CSR actions, to continue optimizing our social and environmental impact, through the following commitments  :<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:33.33%;flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background has-large-font-size is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#ffffff00;padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:30%;padding-left:0;flex-basis:30%\">\n<div class=\"wp-block-group alignfull has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-10 wp-block-group-is-layout-flex\" style=\"background-color:#ffffff00;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full is-resized wp-duotone-unset-35\"><img loading=\"lazy\" decoding=\"async\" width=\"1555\" height=\"1555\" src=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/loi-climat-resilience-3f1af8a034cb7d34755ba1c55ce41ee5.png\" alt=\"\" class=\"wp-image-428\" style=\"width:84px;height:auto\" srcset=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/loi-climat-resilience-3f1af8a034cb7d34755ba1c55ce41ee5.png 1555w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/loi-climat-resilience-3f1af8a034cb7d34755ba1c55ce41ee5-300x300.png 300w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/loi-climat-resilience-3f1af8a034cb7d34755ba1c55ce41ee5-1024x1024.png 1024w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/loi-climat-resilience-3f1af8a034cb7d34755ba1c55ce41ee5-150x150.png 150w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/loi-climat-resilience-3f1af8a034cb7d34755ba1c55ce41ee5-768x768.png 768w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/loi-climat-resilience-3f1af8a034cb7d34755ba1c55ce41ee5-1536x1536.png 1536w\" sizes=\"auto, (max-width: 1555px) 100vw, 1555px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized wp-duotone-unset-36\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"660\" src=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/carbo-logo.png\" alt=\"\" class=\"wp-image-426\" style=\"width:104px;height:auto\" srcset=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/carbo-logo.png 660w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/carbo-logo-300x300.png 300w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/carbo-logo-150x150.png 150w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized wp-duotone-unset-37\"><img loading=\"lazy\" decoding=\"async\" width=\"157\" height=\"152\" src=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/B-logo.png\" alt=\"\" class=\"wp-image-427\" style=\"width:86px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized wp-duotone-unset-38\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"560\" src=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/La-source.png\" alt=\"\" class=\"wp-image-429\" style=\"object-fit:cover;width:119px;height:auto\" srcset=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/La-source.png 920w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/La-source-300x183.png 300w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/La-source-768x467.png 768w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"--col-width:60%;flex-basis:60%\">\n<ul class=\"is-style-default\">\n<li class=\"tw-block-animation tw-animation-fade-in-up translation-block\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\">Impact M\u00e9moire has been a signatory of a <a href=\"https:\/\/www.publicite-responsable.ecologie.gouv.fr\/IMG\/pdf\/contrat_climat_impact_memoire_2023.pdf\" target=\"_self\"><mark class=\"has-inline-color has-contrast-2-color\">climate contract<\/mark><\/a> since 2023.<br><br><\/li>\n\n\n\n<li class=\"tw-block-animation tw-animation-fade-in-up\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\">Our carbon footprint is updated annually.<br><br><\/li>\n\n\n\n<li class=\"tw-block-animation tw-animation-fade-in-up\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\"><a href=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/02\/Charte-IM-2024-ENG.pdf\" data-type=\"attachment\" data-id=\"805\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">Our code of ethics here<\/mark><\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">.<\/mark><br><br><\/li>\n\n\n\n<li class=\"tw-block-animation tw-animation-fade-in-up\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\">Our new website is eco-designed. This redesign aims to decrease the carbon emissions linked to its functioning. This eco-designed website enables faster navigation, enhancing user experience while minimizing their resource consumption.<br><br><\/li>\n\n\n\n<li class=\"tw-block-animation tw-animation-fade-in-up\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\">Employees well-being : we are committed to providing a work environment that takes into account our employees personal needs and supports their personal development. We commit to offer flexible working hours, remote work options, as well as additional leaves.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li class=\"tw-block-animation tw-animation-fade-in-up translation-block\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.536), 1.5rem);line-height:1.3\">Social impact : we aim to have a positive social impact. <br>This is why we make an annual donation to the association <a href=\"https:\/\/www.lasourcegarouste.fr\/\" target=\"_self\"><mark class=\"has-inline-color has-contrast-2-color\">La Source<\/mark><\/a>, which believes in the power of artistic creation to support social action, and fight against exclusion in all its forms.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>le module RSE Pour que la publicit\u00e9 soit un levier dans la&nbsp;transition,&nbsp;il est fondamental qu\u2019elle soit dans une d\u00e9marche&nbsp;responsable. Adapt\u00e9 aux enjeux RSE, le module IMPACT POSITIF met les sciences cognitives au service des communications responsables. En exploitant les m\u00e9canismes cognitifs essentiels pour cr\u00e9er des souvenirs profonds il \u00e9value la performance d\u2019une publicit\u00e9 \u00e0 travers [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1691,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"class_list":["post-283","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/pages\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":71,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/pages\/283\/revisions"}],"predecessor-version":[{"id":2518,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/pages\/283\/revisions\/2518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/1691"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}