{"id":1504,"date":"2023-04-24T09:49:25","date_gmt":"2023-04-24T07:49:25","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=1504"},"modified":"2024-03-08T10:24:14","modified_gmt":"2024-03-08T10:24:14","slug":"nouveau-module-impact-positif","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/nouveau-module-impact-positif\/","title":{"rendered":"New Module Impact Positif"},"content":{"rendered":"<p>La publicit\u00e9 est un outil puissant pour faire \u00e9voluer les comportements. En tant que tel il est possible d\u2019utiliser ce levier pour faire avancer la soci\u00e9t\u00e9&#8230; <\/p>\n\n\n\n<p>La <strong>publicit\u00e9 agit sur la construction de nos souvenirs, et peut ainsi influencer de nouveaux comportements <\/strong>en favorisant un discours qui accompagne la soci\u00e9t\u00e9 dans la transition : <\/p>\n\n\n\n<ul style=\"padding-left: 30px;\"><li>En renouvelant nos repr\u00e9sentations sociales et nos imaginaires collectifs \u00e0 travers de nouveaux r\u00e9cits <\/li><li>En faisant \u00e9voluer les st\u00e9r\u00e9otypes<\/li><li>En valorisant des gestes et des actes responsables<\/li><li>En mettant en avant des informations sp\u00e9cifiques et pr\u00e9cises <\/li><\/ul>\n\n\n\n<p>Mais pour agir <strong>efficacement<\/strong> comme levier de transition, une communication&nbsp;responsable <strong>doit r\u00e9pondre \u00e0 5 crit\u00e8res cl\u00e9s<\/strong>. <\/p>\n\n\n\n<p>Pour en savoir plus sur le nouveau module <strong>IMPACT POSITIF<\/strong>, <a aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/impactmemoire.com\/en\/nos-solutions\/#impactpositif\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u00e9couvrez notr<\/strong><\/a><a href=\"https:\/\/impactmemoire.com\/en\/nos-solutions\/#impactpositif\" target=\"_blank\" aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\"><strong>e<\/strong><\/a><a aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/impactmemoire.com\/en\/nos-solutions\/#impactpositif\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Methodology<\/strong><\/a> ou <a aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/impactmemoire.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contactez nous<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Lancement d&#8217;un module d&#8217;analyse des communications responsables: IMPACT POSITIF<\/p>","protected":false},"author":1,"featured_media":2137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-1504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/1504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=1504"}],"version-history":[{"count":1,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/1504\/revisions"}],"predecessor-version":[{"id":2177,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/1504\/revisions\/2177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2137"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=1504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=1504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=1504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}