{"id":1538,"date":"2023-08-22T15:10:25","date_gmt":"2023-08-22T13:10:25","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=1538"},"modified":"2024-03-08T10:23:19","modified_gmt":"2024-03-08T10:23:19","slug":"participation-au-printemps-des-etudes-inscriptions","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/participation-au-printemps-des-etudes-inscriptions\/","title":{"rendered":"Participation au Printemps des \u00c9tudes 2023"},"content":{"rendered":"<p><strong>PARTICIPATION AU 11<sup>\u00e8me<\/sup> PRINTEMPS DES \u00c9TUDES\u202f<\/strong><\/p>\n\n\n\n<p>Impact M\u00e9moire a particip\u00e9 au <a aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/printemps-etudes.mybadgeonline.com\/Accueil\/Connexion\" target=\"_blank\" rel=\"noreferrer noopener\">Printemps des \u00e9tudes 2023 <\/a>en prenant la parole sur\u202f: \u00ab\u202fImpact Positif\u202f: Les enseignements des Sciences Cognitives pour une publicit\u00e9 RSE plus efficace\u202f\u00bb.<\/p>\n\n\n\n<p><strong>Comment s&#8217;assurer de l&#8217;Impact Positif de votre campagne sur le comportement du spectateur ?\u202f<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Et ce, en d\u00e9veloppant un ROI qui sache concilier objectif de vente et d\u00e9marche RSE ? \u202f<\/strong>&nbsp;<\/p>\n\n\n\n<p>Centrale dans la construction de nos imaginaires,\u202fla publicit\u00e9 peut et doit devenir un moteur de transition<strong>,<\/strong> en engageant le spectateur vers des comportements plus responsables.&nbsp;<\/p>\n\n\n\n<p><strong>Si comprendre les processus cognitifs est essentiel pour garantir votre efficacit\u00e9 publicitaire, appliquer ces savoirs au travers d&#8217;un module d&#8217;analyse tel qu&#8217;<\/strong><a href=\"https:\/\/impactmemoire.com\/en\/nos-solutions\/?utm_source=brevo&amp;utm_campaign=Printemps des Etudes 2023_Version 1&amp;utm_medium=email#impactpositif\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>IMPACT POSTIF<\/strong><\/a><strong>\u202fpour \u00e9valuer les dimensions RSE de votre com est une \u00e9tape tout aussi importante afin d\u2019assurer l&#8217;efficacit\u00e9 responsable de votre message.<\/strong>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"retrouvez-ici-les-enseignements-de-notre-conference\">Retrouvez ici les enseignements de notre conf\u00e9rence<\/h4>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2023\/08\/Recap_Confe\u0301renceIM_A.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\ud83c\udfa4 \u00c9v\u00e8nement\u202f: Printemps des \u00c9tudes <\/p>","protected":false},"author":1,"featured_media":2135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-1538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/1538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=1538"}],"version-history":[{"count":1,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/1538\/revisions"}],"predecessor-version":[{"id":2175,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/1538\/revisions\/2175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2135"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=1538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=1538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=1538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}