{"id":1573,"date":"2023-07-03T18:56:00","date_gmt":"2023-07-03T16:56:00","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=1573"},"modified":"2024-03-08T10:23:41","modified_gmt":"2024-03-08T10:23:41","slug":"participation-dimpact-memoire-au-temps-des-marques-responsables-m6-publicite","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/participation-dimpact-memoire-au-temps-des-marques-responsables-m6-publicite\/","title":{"rendered":"Participation d\u2019Impact M\u00e9moire au Temps des Marques Responsables (M6 publicit\u00e9)"},"content":{"rendered":"<p>Impact M\u00e9moire a eu l\u2019opportunit\u00e9 d\u2019intervenir lors de la <a href=\"https:\/\/m6pub.fr\/m6-publicite-temps-marques-responsables-4eme-edition\/#:~:text=En%202023%2C%20nous%20avons%20r%C3%A9alis%C3%A9,faiblement%20mobilis%C3%A9s%2C%2024%25%20sont%20moyennement\">4<sup>\u00e8me<\/sup> \u00e9dition du Temps des Marques Responsables<\/a>, organis\u00e9e par M6 publicit\u00e9, pour r\u00e9pondre au d\u00e9fi que repr\u00e9sente l\u2019efficacit\u00e9 de la publicit\u00e9 responsable.<\/p>\n\n\n\n<p>L\u2019occasion, pour nous, de partager notre expertise cognitive sur les communications responsables et d\u2019offrir une voix \u00e0 ces nouveaux enjeux.<\/p>\n\n\n\n<p><em>Comment mieux s\u2019approprier les enseignements des sciences cognitives pour d\u00e9velopper un \u00ab&nbsp;mindset&nbsp;\u00bb responsable ?<\/em><em><\/em><\/p>\n\n\n\n<p>Lors de son intervention, Impact M\u00e9moire a mis en avant les enseignements cl\u00e9s r\u00e9v\u00e9l\u00e9s par son \u00e9tude sur la communication responsable, men\u00e9e \u00e0 l\u2019aide de son module d\u2019analyse <a href=\"https:\/\/impactmemoire.com\/en\/nos-solutions\/#impactpositif\">Impact Positif<\/a>.<\/p>\n\n\n\n<p>Ce qu\u2019il faut en retenir&nbsp;?<\/p>\n\n\n\n<p>Centrale dans la construction de nos imaginaires, la communication poss\u00e8de la capacit\u00e9, si ce n\u2019est le devoir, de s\u2019inscrire dans la dur\u00e9e comme un outil de transition, en orientant et en accompagnant, par son potentiel informatif, cr\u00e9atif et \u00e9motionnel, l\u2019\u00e9volution des mentalit\u00e9s et des comportements.<br><\/p>\n\n\n\n<p>Pour en apprendre davantage sur les enseignements mis en lumi\u00e8re par cette \u00e9tude, retrouvez-nous sur <a href=\"https:\/\/www.linkedin.com\/posts\/impact-memoire_efficacitaezpub-sciencescognitives-impactpositif-activity-7086962848546840577-D1i0?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Comment mieux s\u2019approprier les enseignements des sciences cognitives pour d\u00e9velopper un \u00ab mindset \u00bb responsable ?<\/p>","protected":false},"author":1,"featured_media":2136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenement"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/1573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=1573"}],"version-history":[{"count":1,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/1573\/revisions"}],"predecessor-version":[{"id":2176,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/1573\/revisions\/2176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2136"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=1573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=1573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=1573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}