{"id":1579,"date":"2023-11-14T19:00:55","date_gmt":"2023-11-14T18:00:55","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=1579"},"modified":"2024-04-11T12:02:57","modified_gmt":"2024-04-11T12:02:57","slug":"impact-memoire-double-finaliste-du-trophees-marketing-b2b-2023","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/impact-memoire-double-finaliste-du-trophees-marketing-b2b-2023\/","title":{"rendered":"Impact M\u00e9moire : double finaliste du Troph\u00e9es Marketing B2B 2023 !"},"content":{"rendered":"<p><s>Impact M\u00e9moire<\/s> fait partie des finalistes de la saison 2023 du <a href=\"https:\/\/www.trophees-marketing.fr\/b2b2023\">Troph\u00e9es Marketing B2B<\/a>, pour son \u00e9tude \u00ab&nbsp;Impact positif&nbsp;: les Sciences Cognitives au service de communications responsables&nbsp;\u00bb.<\/p>\n\n\n\n<p>Apr\u00e8s une premi\u00e8re phase d\u2019\u00e9tude des dossiers, c\u2019est dans deux cat\u00e9gories que notre \u00e9tude ax\u00e9e sur l\u2019efficacit\u00e9 responsable a \u00e9t\u00e9 s\u00e9lectionn\u00e9e&nbsp;: les cat\u00e9gories \u00ab&nbsp;\u00e9tudes&nbsp;\u00bb et \u00ab&nbsp;impact positif&nbsp;\u00bb.<\/p>\n\n\n\n<p>La suite s\u2019est d\u00e9roul\u00e9e en pr\u00e9sentiel, pour la soutenance du projet. Pr\u00e9sentation de notre \u00e9tude en partenariat avec <a href=\"https:\/\/www.linkedin.com\/company\/m6-pub\/\">M6 publicit\u00e9<\/a>, r\u00e9ponses aux questions du jury, vid\u00e9o&#8230; l\u2019\u00e9quipe d\u2019Impact M\u00e9moire a pu d\u00e9fendre son approche innovante et partager ses enseignements pour une communication plus efficace et responsable.<\/p>\n\n\n\n<p>Un r\u00e9sum\u00e9 du contexte, de l\u2019aspect innovant et des r\u00e9sultats de notre projet, dont vous pouvez retrouver la vid\u00e9o r\u00e9capitulative juste ici&nbsp;\ud83d\udc47<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Troph\u00e9es Marketing 2023 - Pr\u00e9sentation de finaliste - Impact Me\u0301moire x M6 Publicite\u0301\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B5SwWl-45go?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Une fiert\u00e9 immense pour cette \u00e9tude r\u00e9alis\u00e9e en partenariat avec <a href=\"https:\/\/www.linkedin.com\/company\/m6-pub\/\">M6 publicit\u00e9<\/a> que l\u2019\u00e9quipe continue d\u2019alimenter pour fournir des enseignements et des applications en phase avec les \u00e9volutions du secteur et de ses enjeux. &nbsp;<\/p>\n\n\n\n<p>Pour en savoir plus sur notre module Impact Positif, <a href=\"https:\/\/impactmemoire.com\/en\/contact\/\">contactez-nous<\/a>&nbsp;!<\/p>","protected":false},"excerpt":{"rendered":"<p>Notre participation au Troph\u00e9e marketing sur le sujet de la publicit\u00e9 responsable<\/p>","protected":false},"author":1,"featured_media":2134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[10,11],"tags":[],"class_list":["post-1579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-etude"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/1579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=1579"}],"version-history":[{"count":2,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/1579\/revisions"}],"predecessor-version":[{"id":2258,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/1579\/revisions\/2258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2134"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=1579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=1579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=1579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}