{"id":2352,"date":"2024-09-18T10:08:56","date_gmt":"2024-09-18T10:08:56","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=2352"},"modified":"2024-09-18T12:17:45","modified_gmt":"2024-09-18T12:17:45","slug":"barometre-communication-responsable-2024-communique-presse","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/barometre-communication-responsable-2024-communique-presse\/","title":{"rendered":"BAROM\u00c8TRE DE LA COMMUNICATION RESPONSABLE 2024"},"content":{"rendered":"<p>Communiqu\u00e9 de presse &#8211; Paris, 18 septembre 2024<\/p>\n\n\n\n<h2 class=\"wp-block-heading alignwide has-text-align-left\" id=\"une-evolution-des-tendances-et-des-drivers-cles-de-la-communication-responsable-face-a-la-persistance-de-certains-constats\">Une \u00e9volution des tendances et des drivers cl\u00e9s de la communication responsable face \u00e0 la persistance de certains constats<\/h2>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-color\">XXX<\/mark><\/p>\n\n\n\n<p>[Extrait]<\/p>\n\n\n\n<p class=\"has-text-align-left\">Dans un contexte ou la publicit\u00e9 se doit plus que jamais de mobiliser notre soci\u00e9t\u00e9 vers une action collective indispensable, Impact M\u00e9moire d\u00e9voile, en collaboration avec M6 publicit\u00e9, sa <strong>2<sup>nd<\/sup> \u00e9dition du barom\u00e8tre de la communication responsable<\/strong>. Cette \u00e9tude, men\u00e9e \u00e0 partir du module d\u2019Analyse Cognitive des communications RSE \u00ab&nbsp;<strong>Impact Positif<\/strong>&nbsp;\u00bb, rel\u00e8ve l\u2019\u00e9volution des tendances et les leviers cl\u00e9s d\u2019efficacit\u00e9 pour aider les annonceurs \u00e0 mieux comprendre les forces et les enjeux actuels de la communication responsable.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Ce barom\u00e8tre repr\u00e9sente un total de <strong>plus de 300 communications test\u00e9es <\/strong>via le programme scientifique exclusif d\u2019Impact M\u00e9moire, regroupant une dizaine de cat\u00e9gories et plus d\u2019une centaine de marques sur les m\u00e9dias TV, Print et Radio.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-2-color\">TABLEAU DE LA COMMUNICATION RESPONSABLE<\/mark><\/p>\n\n\n\n<p>Bien qu\u2019encore timide, l\u2019efficacit\u00e9 des communications RSE conna\u00eet une l\u00e9g\u00e8re augmentation en 2024, le taux de couverture moyen du scope TV gagnant un point (vs. 2023).<\/p>\n\n\n\n<p>Sur l\u2019ensemble de ces prises de paroles, c\u2019est le secteur \u00ab&nbsp;infos et associations&nbsp;\u00bb qui communique le plus, alors que la th\u00e9matique la plus trait\u00e9e est la \u00ab&nbsp;transition \u00e9nerg\u00e9tique&nbsp;\u00bb.<\/p>\n\n\n\n<p>[&#8230;]<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-md ghostkit-custom-1DL7j4\" href=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/09\/Communique-de-presse-Barometre-RSE-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"ghostkit-button-text\"><mark style=\"background-color:rgba(2, 0, 0, 0)\" class=\"has-inline-color has-base-color\">T\u00e9l\u00e9charger le communiqu\u00e9 compl<\/mark>eaweae<\/span><\/a>\n\n\n\n<a class=\"ghostkit-button ghostkit-button-md ghostkit-custom-1LKQfl\" href=\"https:\/\/impactmemoire.com\/en\/contact\/#formulaire\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"ghostkit-button-text\">Demandez le barom\u00e8tre<\/span><\/a>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Communiqu\u00e9 de presse<\/p>","protected":false},"author":1,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-2352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=2352"}],"version-history":[{"count":15,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2352\/revisions"}],"predecessor-version":[{"id":2376,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2352\/revisions\/2376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2364"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=2352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=2352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=2352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}