{"id":2413,"date":"2024-12-02T16:43:06","date_gmt":"2024-12-02T16:43:06","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=2413"},"modified":"2024-12-02T16:46:29","modified_gmt":"2024-12-02T16:46:29","slug":"etude-attention-en-radio-2024-communique-presse","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/etude-attention-en-radio-2024-communique-presse\/","title":{"rendered":"LE BUREAU DE LA RADIO ET IMPACT M\u00c9MOIRE PUBLIENT UNE \u00c9TUDE POUR MIEUX COMPRENDRE ET OPTIMISER L&#8217;ATTENTION PUBLICITAIRE EN RADIO"},"content":{"rendered":"<p>Communiqu\u00e9 de presse &#8211; Paris, 3 d\u00e9cembre 2024<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-color\">X<\/mark><\/p>\n\n\n\n<p>[Extrait]<\/p>\n\n\n\n<p>L\u2019enjeu de l\u2019<strong>attention publicitaire<\/strong> est au c\u0153ur des r\u00e9flexions strat\u00e9giques des marques. Le <strong>Bureau de la Radio<\/strong> a fait appel \u00e0 l\u2019expertise d\u2019<strong>Impact M\u00e9moire<\/strong> qui gr\u00e2ce aux sciences cognitives propose une expertise sp\u00e9cifique pour mieux comprendre et optimiser l&#8217;attention publicitaire en radio et sur l\u2019audio.<\/p>\n\n\n\n<p>Pour aider les annonceurs \u00e0 se d\u00e9marquer et optimiser leurs cr\u00e9ations publicitaires radio-audio, le Bureau de la Radio et Impact M\u00e9moire identifient les leviers cr\u00e9atifs les plus performants, \u00e0 travers l\u2019<strong>analyse de 105 spots radio-audio<\/strong> de 2022 \u00e0 2024 sur<strong> 14 secteurs<\/strong>.<\/p>\n\n\n\n<p>[&#8230;]<\/p>\n\n\n\n<div class=\"ghostkit-button-wrapper ghostkit-button-wrapper-gap-md\"><div class=\"ghostkit-button-wrapper-inner\">\n<a class=\"ghostkit-button ghostkit-button-md ghostkit-custom-1DL7j4\" href=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2024\/12\/Communique-de-presse-Bureau-de-la-Radio-X-Impact-Memoire.pdf\"><span class=\"ghostkit-button-text\"><mark style=\"background-color:rgba(2, 0, 0, 0)\" class=\"has-inline-color has-base-color\">T\u00e9l\u00e9charger le communiqu\u00e9 compl<\/mark>eaweae<\/span><\/a>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Communiqu\u00e9 de presse &#8211; Le Bureau de la Radio et Impact M\u00e9moire publient une \u00e9tude sur l&#8217;attention publicitaire en Radio<\/p>","protected":false},"author":1,"featured_media":2364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-2413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=2413"}],"version-history":[{"count":2,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2413\/revisions"}],"predecessor-version":[{"id":2416,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2413\/revisions\/2416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2364"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=2413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=2413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=2413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}