{"id":2437,"date":"2025-05-07T15:09:12","date_gmt":"2025-05-07T15:09:12","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=2437"},"modified":"2025-05-07T15:10:23","modified_gmt":"2025-05-07T15:10:23","slug":"im-flash-pre-testez-vos-idees","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/im-flash-pre-testez-vos-idees\/","title":{"rendered":"IM\/FLASH\u00a0: PR\u00c9-TESTEZ VOS ID\u00c9ES EN 3 JOURS OUVR\u00c9S"},"content":{"rendered":"<p>Dans un contexte publicitaire o\u00f9 les timings sont parfois restreints et les budgets limit\u00e9s, certaines marques se retrouvent contraintes de sauter l\u2019\u00e9tape du pr\u00e9-test.<\/p>\n\n\n\n<p>Pourtant, pr\u00e9-tester est une \u00e9tape essentielle qui permet de garantir non seulement l\u2019efficacit\u00e9 de votre communication, mais \u00e9galement son ROI.<\/p>\n\n\n\n<p>Et si des solutions existaient&nbsp;?<\/p>\n\n\n\n<p>Car les annonceurs ont parfois besoin de solutions rapides et accessibles capables de leur fournir un retour objectif et actionnable, Impact M\u00e9moire a d\u00e9velopp\u00e9 sa solution&nbsp;: <strong>IM\/FLASH<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Une solution de pr\u00e9-test publicitaire unique, pens\u00e9e pour allier <strong>rapidit\u00e9, op\u00e9rationnalit\u00e9 et objectivit\u00e9<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"une-solution-pensee-pour-s-adapter-a-vos-contraintes\"><strong>Une solution pens\u00e9e pour s\u2019adapter \u00e0 vos contraintes<\/strong><\/h2>\n\n\n\n<p>Vous avez besoin de valider votre projet de campagne publicitaire avant son lancement ? Mais vous avez des contraintes de temps et\/ou de budget&nbsp;?<\/p>\n\n\n\n<p><strong>IM\/FLASH, c\u2019est un regard expert qui vous aide \u00e0<\/strong> booster l\u2019impact de vos publicit\u00e9s rapidement et efficacement, en s\u2019adaptant \u00e0 vos contraintes.<\/p>\n\n\n\n<p>En 3 jours et dans un budget ma\u00eetris\u00e9, \u00e9valuez, screenez, optimisez, et surtout obtenez :<\/p>\n\n\n\n<ul>\n<li><strong>Un Dashboard intuitif<\/strong>\u00a0qui vous fournit une vision claire de vos performances<strong> <\/strong><\/li>\n\n\n\n<li><strong>Une analyse synth\u00e9tique<\/strong>\u00a0des leviers essentiels de votre impact publicitaire<\/li>\n\n\n\n<li><strong>Des recommandations op\u00e9rationnelles<\/strong>\u00a0pour optimiser imm\u00e9diatement vos campagnes.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"une-methodologie-scientifique-exclusive\"><strong>Une m\u00e9thodologie scientifique exclusive<\/strong><\/h2>\n\n\n\n<p><strong>La solution IM\/FLASH, <\/strong>issue de l\u2019Analyse Cognitive d\u2019Impact M\u00e9moire, \u00e9value l&#8217;impact des campagnes publicitaires \u00e0 travers un diagnostic rapide et actionnable, ax\u00e9 sur les 5 conditions cl\u00e9s de l\u2019efficacit\u00e9 publicitaire&nbsp;:<\/p>\n\n\n\n<ol start=\"1\">\n<li><strong>Attention<\/strong>\u2013 Le message capte-t-il l\u2019attention dans un contexte satur\u00e9 ?<\/li>\n\n\n\n<li><strong>Perception<\/strong> \u2013 Est-il imm\u00e9diatement compris par la cible ?<\/li>\n\n\n\n<li><strong>\u00c9motion<\/strong> \u2013 Cr\u00e9e-t-il un lien \u00e9motionnel suffisamment fort pour \u00e9merger ?<\/li>\n\n\n\n<li><strong>Int\u00e9r\u00eat<\/strong> \u2013 Fournit-il des informations pertinentes, utiles, concr\u00e8tes ?<\/li>\n\n\n\n<li><strong>Attribution<\/strong> \u2013 Renforce-t-il la m\u00e9morisation et l\u2019image de la marque ou du produit ?<\/li>\n<\/ol>\n\n\n\n<p>Sans interview consommateur, cette solution permet de lier la rapidit\u00e9 et l\u2019objectivit\u00e9 des sciences cognitives, en vous offrant un retour express sur les forces et points de vigilance de vos projets.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/05\/Presentation-IM-avec-Exemples-2024-1-1-1024x576.png\" alt=\"\" class=\"wp-image-2440\" srcset=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/05\/Presentation-IM-avec-Exemples-2024-1-1-1024x576.png 1024w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/05\/Presentation-IM-avec-Exemples-2024-1-1-300x169.png 300w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/05\/Presentation-IM-avec-Exemples-2024-1-1-768x432.png 768w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/05\/Presentation-IM-avec-Exemples-2024-1-1-1536x864.png 1536w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/05\/Presentation-IM-avec-Exemples-2024-1-1-18x10.png 18w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/05\/Presentation-IM-avec-Exemples-2024-1-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Envie d\u2019en savoir plus&nbsp;?<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/impactmemoire.com\/en\/contact\/#formulaire\" data-type=\"page\" data-id=\"294\">Contact us<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez IM\/FLASH, la solution de pr\u00e9-test pens\u00e9e pour s&#8217;adapter \u00e0 vos contraintes<\/p>","protected":false},"author":1,"featured_media":2160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[10,7],"tags":[],"class_list":["post-2437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-article"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=2437"}],"version-history":[{"count":1,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2437\/revisions"}],"predecessor-version":[{"id":2441,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2437\/revisions\/2441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2160"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=2437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=2437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=2437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}