{"id":2454,"date":"2025-05-19T10:16:42","date_gmt":"2025-05-19T10:16:42","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=2454"},"modified":"2025-05-21T14:33:25","modified_gmt":"2025-05-21T14:33:25","slug":"participation_evenement_resonance","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/participation_evenement_resonance\/","title":{"rendered":"PARTICIPATION \u00c0 L\u2019\u00c9V\u00c9NEMENT R\u00c9SONANCE"},"content":{"rendered":"

Le 5 juin prochain, Impact M\u00e9moire<\/strong> prendra la parole sur l\u2019efficacit\u00e9 responsable lors de l’\u00e9v\u00e9nement R\u00e9sonance<\/strong>, organis\u00e9 par M6 Publicit\u00e9<\/strong>.<\/p>\n\n\n\n

L\u2019\u00e9tude-\u00e9v\u00e9nement R\u00e9sonance<\/strong><\/strong><\/h2>\n\n\n\n

Depuis sa 1\u00e8re \u00e9dition en 2021, l’\u00e9tude “R\u00e9sonance” cherche \u00e0 d\u00e9crypter les leviers d’engagement dans le quotidien des Fran\u00e7ais qui impactent l’exp\u00e9rience de marque, publicitaire et t\u00e9l\u00e9visuelle.<\/p>\n\n\n\n

Dans un contexte de polycrise, alors que les Fran\u00e7ais se questionnent de plus en plus sur leur mode de vie et de consommation, l\u2019attachement et la confiance envers les marques, mais aussi les m\u00e9dias, s\u2019en trouvent davantage challeng\u00e9s. <\/p>\n\n\n\n

Cette 3\u00e8me \u00e9dition <\/strong>de l\u2019\u00e9v\u00e9nement R\u00e9sonance vient ainsi poser la question du r\u00f4le des marques dans la fid\u00e9lisation des Fran\u00e7ais \u00e0 la consommation responsable, autour de trois grands axes :<\/p>\n\n\n\n

1. Quels leviers de fid\u00e9lisation autour de l’achat responsable pour les marques de grande consommation ?<\/p>\n\n\n\n

2. Comment le bruit m\u00e9diatique et publicitaire influence l’ensemble des leviers de la consommation responsable ?<\/p>\n\n\n\n

3. Comment les nouveaux r\u00e9cits peuvent entretenir la flamme et convaincre de nouveaux consommateurs ?<\/p>\n\n\n\n

<\/p>\n\n\n\n

La participation d\u2019Impact M\u00e9moire<\/strong><\/strong><\/h2>\n\n\n\n

Depuis 2022, Impact M\u00e9moire met les Cognitive Sciences <\/strong>au service de l\u2019efficacit\u00e9 responsable. Gr\u00e2ce \u00e0 notre module Impact Positif<\/strong>, nous mettons en lumi\u00e8re les enseignements cl\u00e9s de l\u2019efficacit\u00e9 responsable \u00e0 travers un barom\u00e8tre annuel, et accompagnons les annonceurs dans l\u2019atteinte de la leur.<\/p>\n\n\n\n

Cette nouvelle prise de parole aux c\u00f4t\u00e9s de M6 publicit\u00e9s, r\u00e9alis\u00e9e en collaboration avec Kantar, Sociovision, Bonduelle et Mustela, sera l\u2019occasion de discuter autour de la puissance des nouveaux r\u00e9cits, port\u00e9s par ces communications responsables, dans les changements de mentalit\u00e9 et de comportement.<\/p>\n\n\n\n

\ud83d\udcc6 Retrouvez-nous le 05 juin 2025 <\/strong>\u00e0 10h<\/strong> !<\/p>\n\n\n\n

\nJe m’inscris<\/span><\/a>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Impact M\u00e9moire sera pr\u00e9sent \u00e0 l’\u00e9v\u00e9nement R\u00e9sonance, organis\u00e9 par M6 Publicit\u00e9. <\/p>","protected":false},"author":1,"featured_media":2457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[10,12],"tags":[],"class_list":["post-2454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-evenement"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=2454"}],"version-history":[{"count":7,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2454\/revisions"}],"predecessor-version":[{"id":2466,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2454\/revisions\/2466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2457"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=2454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=2454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=2454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}