{"id":2468,"date":"2025-06-16T10:13:56","date_gmt":"2025-06-16T10:13:56","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=2468"},"modified":"2025-06-16T10:35:24","modified_gmt":"2025-06-16T10:35:24","slug":"presentation-impact-positif","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/presentation-impact-positif\/","title":{"rendered":"Positif Impact: leveraging cognitive sciences for more responsible communication"},"content":{"rendered":"<p><\/p>\n\n\n\n<p><strong>We build ourselves through stories.<\/strong><\/p>\n\n\n\n<p>We need the concreteness that narratives provide to envision the future. And we need that vision before taking action.<\/p>\n\n\n\n<p>Communication, deeply rooted in the consumer's everyday life, is therefore a powerful lever to tell the story of a more responsible future and guide the viewer along the way.<\/p>\n\n\n\n<p>Yet, the average CSR communications effectiveness reaches only <strong>45%*<\/strong> highlighting how challenging it remains for brands to activate the right levers: the ones that truly resonate with the consumer-citizen.<\/p>\n\n\n\n<p>To help brands strengthen the impact of their CSR message and embed it in the collective imagination, Impact M\u00e9moire leverages cognitive sciences to promote more effective CSR communications through its IMPACT POSITIF analysis module. <\/p>\n\n\n\n<p>Impact M\u00e9moire\u2019s managing Director shares the approach\u2019s unique features \ud83d\udc47<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2025\/06\/IP-Video-EN-1.mp4\"><\/video><\/figure>\n\n\n\n<p><em>* 2024 Barometer of Responsible Communication Effectiveness \u2013 Impact M\u00e9moire<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Dans cet article, notre directrice vous pr\u00e9sente les sp\u00e9cificit\u00e9s du module Impact Positif. <\/p>","protected":false},"author":1,"featured_media":2471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[10,7],"tags":[],"class_list":["post-2468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-article"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=2468"}],"version-history":[{"count":6,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2468\/revisions"}],"predecessor-version":[{"id":2486,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2468\/revisions\/2486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2471"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=2468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=2468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=2468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}