{"id":2487,"date":"2025-06-17T11:48:48","date_gmt":"2025-06-17T11:48:48","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=2487"},"modified":"2025-06-17T11:49:40","modified_gmt":"2025-06-17T11:49:40","slug":"infographie-resonance-25","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/infographie-resonance-25\/","title":{"rendered":"\u00c9tude R\u00e9sonance 2025\u00a0: les principaux enseignements"},"content":{"rendered":"

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Depuis 3 ans, M6 Publicit\u00e9<\/strong> organise l\u2019\u00e9v\u00e9nement-\u00e9tude R\u00e9sonance, pour d\u00e9crypter les leviers d\u2019engagement dans le quotidien des Fran\u00e7ais qui impactent l\u2019exp\u00e9rience de marque, publicitaire et t\u00e9l\u00e9visuelle.

Le 05 juin dernier, Impact M\u00e9moire y a pris la parole aux c\u00f4t\u00e9s de Kantar, Mustela, NIKITA et Bonduelle pour parler efficacit\u00e9 publicitaire et nouveaux r\u00e9cits.<\/p>\n\n\n\n

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Un temps d\u2019\u00e9change inspirant qui a permis de rappeler un contexte certes compliqu\u00e9, mais o\u00f9 la communication a plus que jamais son r\u00f4le \u00e0 jouer.<\/p>\n<\/div>\n\n\n\n

D\u00e9couvrez en chiffres les principaux enseignements de l\u2019\u00e9tude \ud83d\udc47<\/p>\n\n\n\n

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D\u00e9couvrez l’infographie de l’\u00e9tude R\u00e9sonance 2025<\/p>","protected":false},"author":1,"featured_media":2511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[10,11],"tags":[],"class_list":["post-2487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-etude"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=2487"}],"version-history":[{"count":2,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2487\/revisions"}],"predecessor-version":[{"id":2512,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2487\/revisions\/2512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2511"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=2487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=2487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=2487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}