{"id":2566,"date":"2025-12-30T14:28:39","date_gmt":"2025-12-30T14:28:39","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=2566"},"modified":"2025-12-30T14:28:40","modified_gmt":"2025-12-30T14:28:40","slug":"campagnes_2025","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/campagnes_2025\/","title":{"rendered":"Que restera-t-il de nos souvenirs de 2025\u00a0?"},"content":{"rendered":"

Une chose est s\u00fbre :
une pub qui reste n\u2019est pas seulement une pub qui attire l\u2019attention.<\/strong><\/strong><\/p>\n\n\n\n

C\u2019est une pub qui fait du spectateur le destinateur privil\u00e9gi\u00e9 de son message.<\/p>\n\n\n\n

Une pub qui implique, suscite la curiosit\u00e9, fait vivre des \u00e9motions.<\/p>\n\n\n\n

Mais s\u2019il y a des conditions cognitives \u00e0 remplir, il\u00a0y autant de cr\u00e9ations que de mani\u00e8re de les activer : \u00a0<\/p>\n\n\n\n

\ud83d\udc49 Raconter une histoire qui fait \u00e9cho<\/strong><\/h2>\n\n\n\n

Intermarch\u00e9<\/a> et ses r\u00e9cits touchants.
Motrio<\/a> et un storytelling qui casse les codes.
D\u00e9cathlon<\/a>, la SNCF<\/a> : des histoires simples, humaines, identifiables.<\/p>\n\n\n\n

APEC<\/a>, Doctolib<\/a>…<\/p>\n\n\n\n

Des r\u00e9cits qui jouent sur nos \u00e9motions profondes et notre capacit\u00e9 de projection.<\/p>\n\n\n\n

\ud83d\udc49\u00a0 Cr\u00e9er la surprise et la diff\u00e9rence<\/strong><\/h2>\n\n\n\n

Gamm vert<\/a> et sa fausse piste.
Citro\u00ebn<\/a> et sa chute inattendue.
Midas<\/a> et ses experts du mime.
La Compagnie des D\u00e9boucheurs<\/a> qui d\u00e9tournent les codes.<\/p>\n\n\n\n

Fleury Michon<\/a>, Heetch<\/a>…<\/p>\n\n\n\n

Des spots qui font le pari du d\u00e9cal\u00e9 en mettant la surprise au service de leur message.<\/p>\n\n\n\n

\ud83d\udc49 Mettre la cr\u00e9ativit\u00e9 au service d\u2019un message positif<\/strong><\/h2>\n\n\n\n

Le Festival de Cannes<\/a> qui d\u00e9tourne son nom.
Back Market<\/a> et son travail sur les photos d\u2019iPhone.
La Fondation pour le Logement<\/a> qui d\u00e9construit les codes de No\u00ebl.
La S\u00e9curit\u00e9 routi\u00e8re<\/a>, Francine<\/a>\u2026<\/p>\n\n\n\n

Des prises de parole responsables, peut-\u00eatre moins nombreuses, mais qui ont su marquer par leur authenticit\u00e9 et leur justesse.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Voyons comment la cr\u00e9ativit\u00e9 rencontrera l\u2019efficacit\u00e9 en 2026.<\/strong><\/p>\n\n\n\n

Nous, nous resterons l\u00e0 pour l\u2019analyser, la mesurer, l\u2019optimiser.<\/strong><\/p>\n\n\n\n

Bonne ann\u00e9e\u00a0\u00e0 tous !<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Un retour sur toutes ces campagnes qui ont marqu\u00e9 notre ann\u00e9e 2025<\/p>","protected":false},"author":1,"featured_media":2568,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-2566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=2566"}],"version-history":[{"count":1,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2566\/revisions"}],"predecessor-version":[{"id":2569,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2566\/revisions\/2569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2568"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=2566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=2566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=2566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}