{"id":2670,"date":"2026-03-16T15:34:20","date_gmt":"2026-03-16T15:34:20","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=2670"},"modified":"2026-03-16T15:34:20","modified_gmt":"2026-03-16T15:34:20","slug":"campagnes_2025-2","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/campagnes_2025-2\/","title":{"rendered":"[Article] Testez votre comm en 24h avec IM\/FLASH.AI"},"content":{"rendered":"<p><strong>Et s\u2019il \u00e9tait possible pour les marques de disposer, en 24 heures, d\u2019\u00e9l\u00e9ments fiables d\u2019aide \u00e0 la d\u00e9cision sur la performance potentielle de leurs communications\u00a0? <\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>C\u2019est l\u2019ambition d\u2019<a href=\"https:\/\/www.mrnews.fr\/societe\/impact-memoire\/\">Impact M\u00e9moire<\/a>\u00a0avec <strong><a href=\"https:\/\/impactmemoire.com\/en\/nos-solutions\/#pretest\" target=\"_blank\" rel=\"noreferrer noopener\">IM\/Flash.AI<\/a><\/strong>, un nouveau dispositif de test publicitaire int\u00e9grant l\u2019intelligence artificielle dans une m\u00e9thodologie issue des sciences cognitives. L\u2019initiative soul\u00e8ve des questions de fond : l\u2019IA peut-elle remplacer l\u2019expertise humaine\u00a0? O\u00f9 se situent ses forces et ses limites\u00a0? Et comment articuler ces deux intelligences au service des marques\u00a0? <\/p>\n\n\n\n<p><br><strong>Cl\u00e9mence Mirepoix<\/strong>,\u00a0Directrice des \u00e9tudes chez\u00a0Impact M\u00e9moire,\u00a0revient sur la gen\u00e8se et les principes de cette \u00e9volution. L\u2019entretien int\u00e8gre \u00e9galement le regard d\u2019un annonceur, <strong>Gr\u00e9gory Bonillo<\/strong>, Expert \u00c9tudes de March\u00e9 et Veille \u00e0 la Direction Strat\u00e9gie, Innovation et RSE chez KRYS Group, qui a exp\u00e9riment\u00e9 le dispositif.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>D\u00e9couvrez l&#8217;article complet sur MR News \ud83d\udc47<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><a href=\"https:\/\/www.mrnews.fr\/2026\/03\/02\/tester-une-campagne-en-24-heures-sans-renoncer-a-la-rigueur-est-enfin-possible-interview-de-clemence-mirepoix-impact-memoire-et-gregory-bonillo-krys-group\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2026\/03\/CM-article-MR-NEws-1024x576.png\" alt=\"\" class=\"wp-image-2672\" srcset=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2026\/03\/CM-article-MR-NEws-1024x576.png 1024w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2026\/03\/CM-article-MR-NEws-300x169.png 300w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2026\/03\/CM-article-MR-NEws-768x432.png 768w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2026\/03\/CM-article-MR-NEws-1536x864.png 1536w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2026\/03\/CM-article-MR-NEws-18x10.png 18w, https:\/\/impactmemoire.com\/wp-content\/uploads\/2026\/03\/CM-article-MR-NEws.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Retrouvez l&#8217;interview de notre Directrice des \u00e9tudes, Cl\u00e9mence Mirepoix, sur notre nouvel outil IM\/FLASH.AI<\/p>","protected":false},"author":1,"featured_media":2673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[10,7],"tags":[],"class_list":["post-2670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-article"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=2670"}],"version-history":[{"count":1,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2670\/revisions"}],"predecessor-version":[{"id":2674,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/2670\/revisions\/2674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2673"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=2670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=2670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=2670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}