{"id":841,"date":"2021-05-20T14:01:56","date_gmt":"2021-05-20T12:01:56","guid":{"rendered":"https:\/\/impactmemoire.com\/?p=841"},"modified":"2024-03-08T10:36:22","modified_gmt":"2024-03-08T10:36:22","slug":"new-podcast-the-power-of-cognitive-science-and-cross-cultural-audits-2","status":"publish","type":"post","link":"https:\/\/impactmemoire.com\/en\/new-podcast-the-power-of-cognitive-science-and-cross-cultural-audits-2\/","title":{"rendered":"New podcast: The power of cognitive science and cross-cultural audits"},"content":{"rendered":"<p>\u00ab&nbsp;In this episode, M\u00e9lanie Berger discusses how a combination of cognitive science and cross-cultural audits can be used to perfect your creative concepts on a global scale. Their bespoke methodology for Cognitive Analyses can be used to assess the power of the message conveyed by your brand or your creative concepts to build a positive memory trace, across all types of media, materials and formats. Paired with Creative Culture\u2019s Cross-Cultural Audits, this approach can be used globally to ensure concepts and materials resonate with your audience, wherever they are in the world.&nbsp;\u00bb<\/p>\n\n\n\n<p>Click below to listen to the podcast :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/creativecultureint.com\/insights\/podcast\/melanie-berger-on-the-power-of-cognitive-science-and-cross-cultural-audits\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/impactmemoire.com\/wp-content\/uploads\/2021\/05\/1618474037565-2.jpg\" alt=\"\" class=\"wp-image-842\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Impact Memoire was invited by Creative Culture to share our thoughts on Cognitive Sciences and Cross Cultural audits.<br \/>\nLocal perspective provided with the team at Creative Culture is an indisputable added value for the global brands we accompany and the problematics they face.<\/p>","protected":false},"author":1,"featured_media":2157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=841"}],"version-history":[{"count":1,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/841\/revisions"}],"predecessor-version":[{"id":1854,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/posts\/841\/revisions\/1854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/2157"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/categories?post=841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/tags?post=841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}