Using our proprietary method, we evaluate the performance of your creative draft at the earliest stage,
even if you only have a script. We offer a comprehensive diagnosis of your draft, complete with performance
scores and workable avenues for improvement, whatever stage your project is at, and across all media formats,
from TV and video to print, radio and more.
A fast and effective evaluation of how your video will cut through in a digital environment,
thanks to our cognitive module, based on the mechanisms of human attention and how they work.
Right from your initial creative intent, express your product’s identity as powerfully as possible
and improve on-shelf standout by leveraging our understanding of conscious and unconscious influences
on consumer buying decisions.
Drawing on our cognitive approach, Impact Mémoire works with you to solve any number of issues
around the life of your brand.
• How do you assess and compare the effectiveness of multiple advertising campaigns?
• Where best to position your packaging in its competitive environment?
• How cohesive is your brand across its various expressions?
• How can you enhance your brand’s visual identity (logo, graphics guidelines, etc.)?