New podcast: The power of cognitive science and cross-cultural audits

Impact Memoire was invited by Creative Culture to share our thoughts on Cognitive Sciences and Cross Cultural audits.
Local perspective provided with the team at Creative Culture is an indisputable added value for the global brands we accompany and the problematics they face.

« In this episode, Mélanie Berger discusses how a combination of cognitive science and cross-cultural audits can be used to perfect your creative concepts on a global scale. Their bespoke methodology for Cognitive Analyses can be used to assess the power of the message conveyed by your brand or your creative concepts to build a positive memory trace, across all types of media, materials and formats. Paired with Creative Culture’s Cross-Cultural Audits, this approach can be used globally to ensure concepts and materials resonate with your audience, wherever they are in the world. »

Click below to listen to the podcast :