{"id":99,"date":"2024-01-16T16:22:59","date_gmt":"2024-01-16T16:22:59","guid":{"rendered":"https:\/\/impactmemoire.com\/?page_id=99"},"modified":"2026-03-17T09:24:08","modified_gmt":"2026-03-17T09:24:08","slug":"home","status":"publish","type":"page","link":"https:\/\/impactmemoire.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"

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THANKS TO COGNITIVE SCIENCES<\/s><\/span>, IMPACT M\u00c9MOIRE ASSISTS BRANDS IN THE SELECTION AND OPTIMISATION<\/s><\/span> OF THEIR COMMUNICATION PROJECTS TO HELP THEM REACH THEIR FULL\u00a0POTENTIAL<\/s><\/span>.<\/h2>\n\n\n\n

The Cognitive Analysis, ad testing without consumer interview
Since 2001<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Cognitive Analysis - Efficacy booster:<\/h2>\n\n\n\n
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Impact M\u00e9moire assesses the quality of your ad\u2019s memory trace through its ability to stimulate key conscious and non-conscious processes of memorization. This unique approach combines sciences and expertise, using an exclusive scientific program.<\/p>\n<\/div>\n\n\n\n

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KEY BENEFITS<\/h2>\n\n\n\n

KEY BENEFITS<\/h2>\n<\/div>\n\n\n\n
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MAXIMIZE YOUR ROI THANKS TO COGNITIVE ANALYSIS<\/summary>\n
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  • REINFORCED AD EFFICIENCY<\/strong>
    Ensure your message is seen, understood and memorized to drive behavior.<\/strong>

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  • CREATIVE ALIGNMENT:<\/strong>
    Make creative decisions that aline with your objectives (efficiency and image).

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  • SECURE YOUR ROI:<\/strong>
    Secure a return on investment that warrants your efforts.<\/li>\n<\/ul>\n<\/details>\n\n\n\n
    GET ACTIONABLE RECOMMENDATIONS AND KPIs IN A FEW DAYS<\/summary>\n
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    • PROVEN KPIs:<\/strong>
      Use KPIs (Impact, Attribution & Purchase facilitation) based on our scientific program, whose relevance is proven. Our database counts more than 5500 cognitive pre-tests across all medias.

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    • ACTIONABLE RECOMMENDATIONS:<\/strong>
      Get recommendations adapted to the type of material tested and your Brand objectives.

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    • SHORT TIMINGS: <\/strong>
      \nAssess and compare your creative routes, optimize<\/strong> the one with strongest potential, all within competitive timings.<\/li>\n<\/ul>\n<\/details>\n\n\n\n
      GET RID OF BIASES THANKS TO COGNITIVE SCIENCES<\/summary>\n
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      • ELIMINATE DECLARATIVE BIAS:<\/strong>
        Our methodology eliminates declarative biases thanks to an analysis of conscious and non-conscious processes of memorization. \n.

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      • EARLY STAGE CREATIVE PROCESS INTERVENTION:<\/strong>
        Our approach without consumer interview allows early-stage intervention in the creative process (big idea, script, story-board, mock-up...)..

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        TEST YOUR COMMUNICATION IN MULTIPLE MARKETS SIMULTANEOUSLY<\/summary>\n
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        • UNIVERSAL LAWS:<\/strong>
          The brain operates according to universal laws that can, however, be influenced by cultural specificities.

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        • LOCAL VALIDATION:<\/strong>
          Your communication can be tested in different markets thanks to our network of local correspondents based in more than 65 countries, without additional timing.

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          TEST ALL TOUCHPOINTS OF YOUR MULTIMEDIA CAMPAIGN<\/summary>\n
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          • ADAPTED TO ALL MEDIAS:<\/strong>
            The cognitive analysis is applicable to all types of medias (TV, print, digital, radio), taking into account their specificities (context, constraints) \n

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          • PACK TEST:<\/strong>
            Test your pack project to ensure its ability to be seen, perceived and to generate desire.

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            OUR SOLUTIONS<\/s>:<\/h2>\n<\/div>\n\n\n\n
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            Depending on your timeline, budget, or the level of analytical depth you need, Impact Memoire offers two complementary solution levels \u2014<\/strong>, fond\u00e9es sur la m\u00eame m\u00e9thodologie cognitive exclusive :<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

            TOPLINES : <\/strong>Decide in 2<\/mark><\/strong>4 hours<\/strong>. <\/mark><\/p>\n\n\n\n

            IM\/FLASH.AI combines the power of AI with expert validation to pre-test your advertising projects in just one day. <\/p>\n\n\n\n

            ADVANCED: Understand in depth.<\/mark><\/strong> <\/p>\n\n\n\n

            Dive into the cognitive mechanisms behind your communications (TV, digital, OOH, packaging) to identify the real drivers of performance, bring clarity to creative choices, and guide optimization.<\/p>\n<\/div>\n\n\n\n

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            What do our clients say?<\/h2>\n\n\n\n
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            \"Thank you very much for all your support and great work during the whole project, and rich insights!\u00a0It was a real pleasure working with you! You acted as a partner, not as a regular supplier, which made the whole process much easier and smoother for us.\"<\/p>\n<\/blockquote>\n\n\n\n

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            Meliha Kara<\/mark><\/mark>
            Consumer Insight BIC<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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            \"Impact M\u00e9moire teams have been accompanying us for several years. The emotion is central to their unique, responsive and operational approach.\"  <\/p>\n<\/blockquote>\n\n\n\n

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            Arnaud Tagger<\/mark>
            Manager, External Studies Department, EDF<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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            \"Thank you to the IM teams that have been supporting us for a long time in the analysis and understanding of communication. An essential contribution to the improvement of advertising effectiveness.\"  <\/p>\n<\/blockquote>\n\n\n\n

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            Thibaut Leduc<\/mark>
            Brand Manager Moulinex
            SEB Group<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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            \"It was incredibly enriching. The clarity of your presentation and the 'qualitative' contribution of your remarks exceeded our expectations.\" <\/p>\n<\/blockquote>\n\n\n\n

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            H\u00e9l\u00e8ne Delahaye<\/mark>
            Research & Strategic Planning Manager
            La Poste Group<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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            \"I wanted to thank you for your presentation and work on the Orangina communication. We were impressed by your responsiveness, approach, and your suggestions for optimizations\/recommendations\" <\/p>\n<\/blockquote>\n\n\n\n

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            Jean-Jacques Nguyen<\/mark>
            CMI Manager
            Suntory Beverage & Food France<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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            \"Thanks to Impact M\u00e9moire approach, tastes and colors are debatable ! Creative choices are scientifically proved, facilitating decision making and onboarding for all expertise areas (marketing, communication, trade...). As a result, impactful messages aligned with our brand and business objectives !\"\u00a0<\/p>\n<\/blockquote>\n\n\n\n

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            Claire Traska<\/mark>
            Head of Communication and Digital Marketing
            Saint-Gobain Weber France<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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            En s\u2019appuyant sur les Sciences cognitives, IMPACT M\u00c9MOIRE accompagne les annonceurs dans l’efficacit\u00e9 de leurs communications : \u00e9valuation, screening, optimisation et bilans de campagne pour un ROI Renforc\u00e9. L\u2019analyse Cognitive, test d\u2019efficacit\u00e9 Publicitaire sans interview consommateur DEPUIS 2001 L’analyse cognitive – Booster d’efficacit\u00e9 : Impact M\u00e9moire \u00e9value la qualit\u00e9 de la trace laiss\u00e9e en m\u00e9moire […]<\/p>","protected":false},"author":1,"featured_media":1691,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"class_list":["post-99","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/pages\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":203,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/pages\/99\/revisions"}],"predecessor-version":[{"id":2681,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/pages\/99\/revisions\/2681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media\/1691"}],"wp:attachment":[{"href":"https:\/\/impactmemoire.com\/en\/wp-json\/wp\/v2\/media?parent=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}