Mélanie Berger
Associate Managing Director
mberger@i-memoire.com
+33 (0)6 50 65 94 14
Linkedin @MélanieBerger
Clémence Mirepoix
Research Director
cmirepoix@i-memoire.com
+33 (0)1 58 56 23 91
Linkedin @ClemenceMirepoix
IMPACT MÉMOIRE /// 33, rue la Fayette, 75009 Paris /// +33 (0)1 58 56 23 90 /// Linkedin
Science and Expertise for effective advertising:
Sciences is a powerful tool to enhance creativity and strengthen its effectiveness.
Let yourself be guided by our dual expertise and our team, always ready to understand every constraint and challenge, to assist you in maximizing the potential and positive impact of your communication projects.
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What do our clients say?
"Thank you very much for all your support and great work during the whole project, and rich insights! It was a real pleasure working with you! You acted as a partner, not as a regular supplier, which made the whole process much easier and smoother for us."
Meliha Kara
Consumer Insight BIC
"Impact Mémoire teams have been accompanying us for several years. The emotion is central to their unique, responsive and operational approach."
Arnaud Tagger
Manager, External Studies Department, EDF
"Thank you to the IM teams that have been supporting us for a long time in the analysis and understanding of communication. An essential contribution to the improvement of advertising effectiveness."
Thibaut Leduc
Brand Manager Moulinex
SEB Group
"It was incredibly enriching. The clarity of your presentation and the 'qualitative' contribution of your remarks exceeded our expectations."
Hélène Delahaye
Research & Strategic Planning Manager
La Poste Group
"I wanted to thank you for your presentation and work on the Orangina communication. We were impressed by your responsiveness, approach, and your suggestions for optimizations/recommendations"
Jean-Jacques Nguyen
CMI Manager
Suntory Beverage & Food France
"Thanks to Impact Mémoire approach, tastes and colors are debatable ! Creative choices are scientifically proved, facilitating decision making and onboarding for all expertise areas (marketing, communication, trade...). As a result, impactful messages aligned with our brand and business objectives !"
Claire Traska
Head of Communication and Digital Marketing
Saint-Gobain Weber France
