Impact Mémoire's Cognitive Analysis allows you to assess your communication performance, to better understand their strengths and challenges and to optimize them to reinforce your advertising effectiveness, as early as first intentions or on finalized project.
PRE-TESTING :
ASSESS THE ADVERTISING EFFECTIVENESS OF YOUR COMMUNICATION PROJECTS
Assess the potential of your TV, print or packaging communication project, as early as first creative intentions and strengthen your advertising efficiency.
Whatever your development stage, your timing or budget constraints, Impact Mémoire adapts to your needs thanks to 3 pre-testing solutions :
Compare creative routes, select and optimize the one with the strongest potential
- Performance scores
- Diagnosis
- Optimization routes
- Recommendations
Timing:
12 business days
Assess and optimize your communication project's advertising effectiveness
- Performance scores
- Diagnosis
- Optimization routes
Timing:
8 business days
Scan, check and optimize your communication project's advertising effectiveness
- Diagnosis
- Highlight on key warnings
Timing:
3 business days
POST-TESTING :
INSIGHTS AND OPTIMIZATIONS ON BROADCASTED CAMPAIGNS
Looking to extend, rebroadcast, or optimize your current campaign? Impact Mémoire offers a dedicated Cognitive Analysis for broadcasted campaigns, providing:
- A better understanding of your performance and effective optimization in view of new broadcasting waves
- Identification of key scenes in view of shorter formats
- Advertising effectiveness assessments on previous campaigns, competitors' campaigns... (learnings, recommendations in view of a new platform development)
With or without performance scores, get a clear understanding of the strengths and weaknesses of finalized campaigns.
EXPLORE FURTHER:
Do you require assistance with a broader issue? Explore with us the possibilities offered by our carefully selected network of partners.
We provide specialized advertising research solutions in the fields of neurosciences (eye-tracking, implicit analysis, sensory experiences, predictive AI...) and multicultural insights (cross-cultural audit, semiotic analysis...)."
Ask us for more details !