Impact Mémoire’s Cognitive Analysis enables to assess the performance of your communications, better understand their strengths and challenges, and optimize them to strengthen you advertising effectiveness, as early as first creative intentions to finalized material.

PRE LAUNCH :
PRE-TEST YOUR COMMUNICATION PROJECTS

Whatever your development stage, your timing or budget constraints, Impact Mémoire adapts to your needs thanks to 3 pre-test solutions:

Compare creative routes, select and optimize the one with the strongest potential


  • Performance scores
  • Diagnosis
  • Optimization routes
  • Recommendations

Assess and optimize your communication project's efficiency


  • Performance scores
  • Diagnosis
  • Optimization routes

Scan, check and optimize your communication project's efficiency


  • Diagnosis
  • Highlight on key warnings

POST LAUNCH:
INSIGHT AND OPTIMIZATION OF BROADCASTED CAMPAIGNS

Looking to extend, rebroadcast, or optimize your current campaign? Impact Mémoire offers a dedicated Cognitive Analysis for broadcasted campaigns, providing:

  • A better understanding of your performance and effective optimization in view of new broadcasting waves

  • Identification of key scenes in view of shorter formats

  • Effectiveness assessments on previous campaigns, competitors' campaigns... (learnings, recommendations in view of a new platform development)

With or without performance scores, get a clear understanding of the strengths and weaknesses of finalized campaigns.

EXPLORE FURTHER:

Looking for guidance on a more comprehensive issue? Explore with us the possibilities offered by our carefully selected network of partners.

We provide specialized study solutions in the fields of neuroscience (eye-tracking, implicit analysis, sensory experiences, predictive IA...) and local market intelligence (cross-cultural audit, semiotic analysis...).


Ask us for more details!