THANKS TO COGNITIVE SCIENCES, IMPACT MÉMOIRE ASSISTS BRANDS IN THE SELECTION AND OPTIMISATION OF THEIR COMMUNICATION PROJECTS TO HELP THEM REACH THEIR FULL POTENTIAL.

The Cognitive Analysis, ad testing without consumer interview
Since 2001

Cognitive Analysis - Efficacy booster:

Impact Mémoire assesses the quality of your ad’s memory trace through its ability to stimulate key conscious and non-conscious processes of memorization. This unique approach combines sciences and expertise, using an exclusive scientific program.

KEY BENEFITS

KEY BENEFITS

OUR SOLUTIONS:

  • PRE launch: As early as first intentions, screen, assess and optimize your communication projects' effectiveness. Whatever your development stage, your timing or budget constraints, Impact Mémoire adapts to your needs thanks to 3 ad pre-testing solutions:
  • POST launch: Secure an effectiveness assessment on finalized campaigns to understand and fine-tune your performances.

  • CSR efficacy : You wish to reconcile ROI and engagement? Adapted to these new challenges, IMPACT POSITIF, a module of our Cognitive Analysis, allows us to assess a message's ability to generate an impact on more responsible behavior. In addition to our analyses, this module guides Brands towards a Responsible ROI.

What do our clients say?