THANKS TO COGNITIVE SCIENCES, IMPACT MÉMOIRE ASSISTS BRANDS IN THE SELECTION AND OPTIMISATION OF THEIR COMMUNICATION PROJECTS TO HELP THEM REACH THEIR FULL POTENTIAL.
The Cognitive Analysis, ad testing without consumer interview
Since 2001
Cognitive Analysis - Efficacy booster:
Impact Mémoire assesses the quality of your ad’s memory trace through its ability to stimulate key conscious and non-conscious processes of memorization. This unique approach combines sciences and expertise, using an exclusive scientific program.
KEY BENEFITS
KEY BENEFITS
OUR SOLUTIONS:
- CSR EFFICACY : You want to reconcile ROI and engagement? Tailored to meet new challenges, IMPACT POSITIF, module of the Cognitive Analysis, assesses a message's ability to generate an impact on more responsible behavior. As a complement to our analyses, this module guides brands towards Responsible ROI.
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