Impact MĂ©moire and Beyond Reason, two international research agencies, have partnered to present you a 2 steps science-based approach to better control and boost communication effectiveness:
- Identifying the subconscious motivations which drive consumer preference & purchase using an implicit psychometric, by Beyond Reason
- Optimizing their execution to their fullest potential using Cognitive Science, By Impact MĂ©moire
Hosted by @MĂ©lanie Berger and @Nathan Axford
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World class Brands rely on them, and so should you !