We build ourselves through stories.
We need the concreteness that narratives provide to envision the future. And we need that vision before taking action.
Communication, deeply rooted in the consumer's everyday life, is therefore a powerful lever to tell the story of a more responsible future and guide the viewer along the way.
Yet, the average CSR communications effectiveness reaches only 45%* highlighting how challenging it remains for brands to activate the right levers: the ones that truly resonate with the consumer-citizen.
To help brands strengthen the impact of their CSR message and embed it in the collective imagination, Impact Mémoire leverages cognitive sciences to promote more effective CSR communications through its IMPACT POSITIF analysis module.
Impact Mémoire’s managing Director shares the approach’s unique features 👇
* 2024 Barometer of Responsible Communication Effectiveness – Impact Mémoire