Measure, understand, and strengthen communication effectiveness
Impact Memoire’s Cognitive Analysis helps you assess how your communications perform, identify strengths and challenges, and optimize creative choices, so you can make earlier, more confident decisions.
Depending on your timeline, budget, or the level of analytical depth you need, Impact Memoire offers two complementary solution levels —, both grounded in the same exclusive cognitive methodology.
What makes it different:
TOPLINE TOPLINES - NEW !!!
IM/FLASH.AI : A fast, reliable cognitive diagnostic of your creative, delivered in 24 hours - powered by AI and validated by Impact Memoire experts.
When timelines are tight, budgets constrained, or you need to quickly validate an intuition, it’s essential to make decisions without compromising reliability. IM/FLASH.AI delivers a topline analysis, rigorously applying Impact Memoire’s exclusive cognitive methodology to assess the five key drivers of advertising effectiveness.
What makes it different:
- Cognitive science applied at speed through AI
- Expert validation to ensure a robust assessment
- A dashboard designed for immediate action
In 24 hours, you get:
- A clear view of what works—and what doesn’t
- A clear assessment of the key drivers of effectiveness
- Concrete decision support: what to keep, refine, or change
ADVANCED ANALYSES
For a deeper understanding of how your creative performs
To deeply analyze the performance of a creative execution.
Built on our proprietary methodology, Impact Memoire’s advanced analyses uncover the cognitive drivers behind your TV, digital, OOH, or packaging assets.
What makes it different:
They help you answer critical questions:
- What truly drives memorability in your creative?
- What strengthens, or weakens, brand attribution?
- Which emotions enhance engagement (and which create friction)?
- Which levers should you prioritize to improve overall impact?
- How does performance vary across key markets? (international validation)
Objective
To uncover the real drivers of performanceTo uncover the real drivers of performance, bring clarity to creative decisions, and guide strategic and creative optimization.
Who is it for?
- High-stakes strategic projects
- Development, screening, optimization, or creative redesign phases
- Situations requiring deep, actionable diagnostic insights
PRE-TEST & POST-TEST
Pre-test – Secure effectiveness before launch
Whether through Advanced Analyses or IM/FLASH.AI, Impact Memoire supports you from the earliest creative stages so you can validate choices, reduce risk ad budgets, and maximize campaign potential.
Post-test – Insights and optimization for live or completed campaigns
Our analyses help you:
- Optimize campaigns currently running or planned for re-airing
- Identify key moments for short-format adaptations
- Capture learnings through effectiveness reviews, benchmarks, and recommendations
Whatever your need
- Faster validation
- Time or budget constraints
- In-depth strategic analysis
Impact Memoire helps you decide faster and better, by strengthening the performance of your campaigns, through tailored solutions built on a unique, proven cognitive methodology.
Contact us for more information