impact mémoire

THANKS TO COGNITIVE SCIENCES, IMPACT MÉMOIRE ASSISTS BRANDS IN THE SELECTION AND OPTIMISATION OF THEIR COMMUNICATION PROJECTS TO HELP THEM REACH THEIR FULL POTENTIAL.

The Cognitive Analysis, ad testing without consumer interview
Since 2001

Cognitive Analysis - Efficacy booster:

Impact Mémoire assesses the quality of your ad’s memory trace through its ability to stimulate key conscious and non-conscious processes of memorization. This unique approach combines sciences and expertise, using an exclusive scientific program.

KEY BENEFITS

MAXIMIZE YOUR ROI THANKS TO COGNITIVE ANALYSIS

REINFORCED AD EFFICIENCY
Ensure your message is seen, understood and memorized to drive behavior.
CREATIVE ALIGNMENT:
Make creative decisions that aline with your objectives (efficiency and image).
SECURE YOUR ROI:
Secure a return on investment that warrants your efforts.

GET ACTIONABLE RECOMMENDATIONS AND KPIs IN A FEW DAYS

PROVEN KPIs:
Use KPIs (Impact, Attribution & Purchase facilitation) based on our scientific program, whose relevance is proven. Our database counts more than 5500 cognitive pre-tests across all medias.
ACTIONABLE RECOMMENDATIONS:
Get recommendations adapted to the type of material tested and your Brand objectives.
SHORT TIMINGS:
Assess and compare your creative routes, optimize the one with strongest potential, all within competitive timings.

GET RID OF BIASES THANKS TO COGNITIVE SCIENCES

ELIMINATE DECLARATIVE BIAS:
Our methodology eliminates declarative biases thanks to an analysis of conscious and non-conscious processes of memorization. .
EARLY STAGE CREATIVE PROCESS INTERVENTION:
Our approach without consumer interview allows early-stage intervention in the creative process (big idea, script, story-board, mock-up...)..

TEST YOUR COMMUNICATION IN MULTIPLE MARKETS SIMULTANEOUSLY

UNIVERSAL LAWS:
The brain operates according to universal laws that can, however, be influenced by cultural specificities.
LOCAL VALIDATION:
Your communication can be tested in different markets thanks to our network of local correspondents based in more than 65 countries, without additional timing.

TEST ALL TOUCHPOINTS OF YOUR MULTIMEDIA CAMPAIGN

ADAPTED TO ALL MEDIAS:
The cognitive analysis is applicable to all types of medias (TV, print, digital, radio), taking into account their specificities (context, constraints)
PACK TEST:
Test your pack project to ensure its ability to be seen, perceived and to generate desire.

OUR SOLUTIONS:

Depending on your timeline, budget, or the level of analytical depth you need, Impact Memoire offers two complementary solution levels —both grounded in the same exclusive cognitive methodology:

TOPLINES : Decide in 24 hours.

IM/FLASH.AI combines the power of AI with expert validation to pre-test your advertising projects in just one day.

ADVANCED : Understand in depth.

Dive into the cognitive mechanisms behind your communications (TV, digital, OOH, packaging) to identify the real drivers of performance, bring clarity to creative choices, and guide optimization.